Canon Admiralty Roadshow Location-targeted Campaign

2009 Q2

Client: Canon

Objective

• Promote new Canon PIXMA Pro camera and drive traffic to Roadshow in Admiralty MTR Station.

Strategy

• Target: High-end + Gadget lovers.
• Locations: Admiralty, Central, Wanchai shopping centers and computer malls.
• Operator: Smartone-Vodafone.