Electronics Fair (Autumn) 2008 Integrated Mobile Campaign

2008 Q4

Client: Hong Kong Trade Development Council

Objective

• Promote and to provide Toys Fair info to mobile users.
• Drive new registrations to the Trade Fair with Free Admission offers.
• Drive new visitors to the fairground during the show.

Strategy

• SMS m-coupon download (Free Admission e-ticket with serial number).
• Target: Business segment, Overseas Visitors.
• Multiple moblie operators.