Client: HeadlineJobs.hk

Objective

• Promote and drive registration of HeadlineJobs.hk web Job Matching Service among youth segment.

Strategy

• Target: youth segment hunting for jobs.
• 3 Phases of mobile quiz games on mobile wapsite:
  Phase 1: Numerology – Name
  Phase 2: Numerology – Birth Date
  Phase 3: Numerology – Current Year
• Operator: 3HK Social Networking website and Mobile Application: ‘giliguru’.