Amercian Express Cathay Pacific Credit Card Festival Walk Location-targeted Campaign

2009 Q3 to Q4

Client: American Express

Objective

• Promote American Express Cathay Pacific credit card and its lucky draw event at Festival Walk.
• Drive targeted audience to its Roadshow at Festival Walk.

Strategy

• Target: Aged 23 to 55, lifestyle seekers, 3G users, high-spending group.
• Locations: Festival Walk, high-end residential in Kowloon Tong area.
• Mobile Operators: Smartone-Vodafone.