UPS Olympic Breaking News Delivery on Mobile

2008 Q3

Client: UPS

Objective

• Increase brand awareness as Olympics 2008 official partner.

Strategy

• Target: Mass Audience.
• UPS as the title sponsor of Olympics results SMS delivery service of 3HK “金牌速遞榜” – delivered immediate results of medals from the Olympics for registered users.
• Operator: 3HK.