Client: Ocean Park

Objective

• Promote the Ocean Park Halloween event and the ghosts characters via mobile channel with 3HK.
• Use Ocean Park Halloween theme as a core creating viral effects among the youth segment.

Strategy

• Target: Mass audience (especially the youth segment).
• Ghost stories in mobile blogs and ghost characters mobile skins downloadables on giliguru (social networking mobile application by Cherrypicks).
• Operator: 3HK.