Fashion Week for Spring/Summer 2009 Integrated Mobile Campaign (with MMS)

2009 Q3

Client: Hong Kong Trade Development Council

Objective

• Promote and to provide Fashion Week info to mobile users.
• Drive new registrations to the Trade Fair with Free Admission offers.
• Drive new visitors to the fairground during the show.

Strategy

• SMS m-coupon download (Free Admission e-ticket with serial number).
• Target: Business segment.
• Multiple moblie operators.