Book Fair 2009 Mobile WAP Site
2009 Q3
Client: Hong Kong Trade Development Council
Objective
- Provide Book Fair Information site for mobile users.
Strategy
- Target Segment: Mass & Public Audience.
- Banner Ad in Mobile Operators”¦ main portal: Hutchison (3HK), CSL (1010 & One2Free) & Smartone-Vodafone.
- Book Fair information including Ticketing Information, Book Fair Activities, News and highlights.
- A very convenient ”„Searching Function”¦ for Book list and Exhibitor list for Book Fair (500 exhibitors and 20,000 book info).
- URL:?www.hktdc.com/wap/hkbookfair.
