Toys Fair 2009 Integrated Mobile Campaign(with Location-Based Service)

2009 Q1

Client: Hong Kong Trade Development Council

Objective

• Promote and to provide Toys Fair info to mobile users.
• Drive new registrations to the Trade Fair with Free Admission offers.
• Drive new visitors to the fairground during the show.

Strategy

• SMS m-coupon download (Free Admission e-ticket with serial number).
• Target: Business segment, Overseas Visitors, High-end devices users.
• Multiple moblie operators.