Amercian Express Cathay Pacific Credit Card CityPlaza Location-targeted Campaign

2009 Q3

Client: American Express

Objective

• Promote American Express Cathay Pacific credit card and its lucky draw event at Cityplaza.
• Drive targeted audience to its Roadshow at Cityplaza.

Strategy

• Target: Aged 23 to 55, lifestyle seekers, high-end device users, high-spending group.
• Locations: Cityplaza, Taikoo Shing and Kornhill residential area.
• Multiple mobile operators.