L’Oreal Paris Shatin Location-targeted Campaign

2009 Q2

Client: L’Oreal Paris

Objective

• Increase L’Oreal’s brand exposure and promote new skincare product.
• Drive people visit L’Oreal’s retail shop located in Shatin New
  Town Plaza.

Strategy

• Target: Female, age 18 to 35.
• Location: Shatin.
• Multiple mobile operators.