TSL Inbound Roamer Location-targeted Campaign

2009 Q3 to Q4

Client: TSL Jewellery

Objective

• Increase TSL Jewellery brand exposure and generate more sales.
• Drive people visit TSL Jewellery retail shops.

Strategy

• Target: Incoming visitors from Mainland China.
• Locations: Mongkok, Causeway Bay, Sheung Shui, TST, Tsuen Wan & Shatin.
• Operator: Smartone-Vodafone.