L’Oreal Paris Tsuen Wan Location-targeted Campaign

2008 Q3

Client: L’Oreal Paris

Objective

• Increase L’Oreal’s brand exposure and promote new skincare product.
• Drive people visit L’Oreal’s retail shop located in Tsuen Wan CityWalk.

Strategy

• Target: Female, age 18 to 35.
• Location: Tsuen Wan.
• Operator: Hutchison (3HK).