bma Book Fair 2008 SMS Campaign (Location-Based)

2008 Q3

Client: bma Publications

Objective

• Drive audience to bma’s booth during Hong Kong Book Fair event 2008.
• Provide schedule and information to visitors about bma’s activities during Book Fair event.

Strategy

• Target: Mass audience who visit the Book Fair at Hong Kong Convention & Exhibition Centre.
• Operator: 3HK.