Maybelline Mongkok Location-targeted Campaign

2008 Q4

Client: Maybelline New York

Objective

• Increase Maybelline’s brand exposure.
• Drive people visit Maybelline’s retail shop located in Mongkok Langham Place.

Strategy

• Target: Female, age 18 to 35.
• Location: Mongkok .
• Operator: Hutchison (3HK).