HKTDC Android Application for Year-Round Fairs

2010 Q1

Client: Hong Kong Trade Development Council

Objective

• Increase awareness of HKTDC by launching a worldwide accessible and downloadable application.
• Drive new registrations to the trade fairs with FREE admission offers to worldwide buyers.
• Drive new visitors to the fairground during the show.
• Provide rich information of the trade and consumer fairs to users: videos & images, event & exhibitor search, event schedule, viral to friends, push alert function on upcoming events and content management system backend.

Strategy

• Application promoted in HKTDC website, eDM, print media and targeted mobile users.
• Continuous upgrade of multimedia and rich information and functionalities