Client: Hong Kong Trade Development Council

Objective

• Increase awareness of HKTDC by launching a worldwide accessible and downloadable application.
• Drive new registrations to the trade fairs with FREE admission offers to worldwide buyers.
• Drive new visitors to the fairground during the show.
• Provide rich information of the trade and consumerfairs to users: videos & images, event & exhibitor search, event schedule, viral to friends, push alert function on upcoming events and so on.

Strategy

• Application promoted in HKTDC website, eDM, print media and targeted mobile users.
• Continuous upgrade of multimedia and rich information and functionalities.
• iTunes App Store.