The role of telecom operators has undergone enormous changes in the past five years. Nowadays, they are not only providing voice / data services, but also various innovative content such as video, music, images, games, applications and software to their subscribers. In the meantime, content partners or content providers are feeding in content every minute.

• How to manage the content from different sources on a centralised platform?
• How to make good use of network resources?
• How to handle all mobile content such as video (live and non-live, passive (downloads) and applications in 2G and 3G environments?
• How to offer the content update workflow flexibility to senior management as well as efficiency to internal staff and content providers?

Co-ordinating and managing different content types from numerous sources in a timely manner usually involves a great deal of manual work. Worse still, the efficiency and accuracy of these updates are often below expectation. What you need is the Intelligent Content Management System (ICMS) to help ease the pain of inefficient content management. With better content management, Cherrypicks' ICMS also provides a seamless secured and faster way to make available rich content to the end users.

In designing the ICMS, Cherrypicks has employed a content dispatcher, which is a universal information exchange adaptor fully compatible with SMSC, MMSC, WAP, Web gateways and video servers. Telecom operators and content providers are able to work on common platforms (Web and WAP). With minimal or even no change, new content providers can be easily added into the existing architecture of the system. Operators have the rights to configure various access control combinations for different groups of content providers.

The ICMS further offers a fully configurable drag-and-drop web-based interface for the easy management of the process of content submission, content delivering and bill settlement. Content providers should submit new content to the production platform prior to its publication date. Content will only be made available for publishing upon approval. The location of the content such as URL under which category of WAP tree or Web structure, related links, ranking of top links within each category are included. Content placement can be assigned easily which redeployment. For mobile content published in the WAP platform, the same information is displayed simultaneously in the web portal to save repeated manual work. Finally, content officers are notified via email that the content is ready for verification before publishing.

Cherrypicks' platform always applies the latest open and scalable Internet and wireless technologies wich ensure our applications are highly compatible with the front or back end systems that mobile operators currently have in place.