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MMP is a comprehensive mobile marketing
service platform that enables merchants
to target their advertising and marketing
campaign to relevant mobile user segments
through mobile devices.
The merchants benefits
from monetization of potential customer transactions and brings in more sales, while the consumers
benefits from notifications of products
and services which are of interest to them.
- How to deliver a mobile
marketing campaign in a fast, easy and
flexible manner?
- How to issue coupons,
tickets, membership ID with permission-based
targeting and data-mining algorithms?
- How to flexibly implement
a new advertising media platform or club
loyalty programme?
MMP includes a number
of applications:
M-Survey
M-Survey is a new
interactive market research channel via
mobile device. In this way, merchants
can understand consumers' needs and obtain
a sound and accurate basis for developing
advertising and promotional activities.
M-Promotion
M-Promo is a direct
advertising application that pushes
benefits and messages directly to targeted
consumers via mobile devices. Once the message
is composed, then the messages will be sent to a target group of the mobile
users based on reception preferences.
M-Reservation
M-Reservation enables
mobile users to make reservations with merchants
through multiple media - mobile phone, PDA
and Internet; with confirmation via SMS.
It can be linked with M-Promotion and M-Coupon
in such a way that users who receive a promotion
or coupon can follow through with reservation
immediately to enjoy benefits. It can also
be linked with M-Info so that merchants
can send surveys and specific messages to
those who have made reservations at the
shops before.
M-Coupon
M-Coupon enables merchants to send coupons from a variety of interest category to the consumers. The consumers can then retrieve a personal coupon
book and download desirable mobile coupons
to mobile devices anywhere, anytime.
Campaign Management
Campaign Management
is a tools for the merchants to create,
develop and monitor their mobile marketing
campaigns. It captures the history and transaction
details of all mobile marketing activities
pertinent to the merchants.
Loyalty
Cherrypicks has built
in an incentive system for rewarding the
mobile users in participating in activities.
For example, when a mobile user download
a mobile coupon from his personal coupon
book, points will be awarded. These points
are redeemable for gifts.
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