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Oct 13

APLA & HKJC: Kenny Chien explained how O2O technology enhances user experience in the lottery industry

  • 2014-10-13
  • Stories

[Guangzhou] Kenny Chien, Cherrypicks’ VP, China, attended the Asia Pacific Lottery Association 2014 Annual Regional Conference in Guangzhou on 13 October to give a talk on ‘Frictionless Online-to-Offline User Experience’ as the developer of the Hong Kong Jockey Club mobile app.

With the theme “Connecting with Customers” this year, the conference provides a valuable opportunity for lottery industry players to gather together, exchange ideas and share their insights to engage all kinds of customers. Lottery business is, after all a consumer-oriented service and therefore, it requires consumer service best practices and principles to take the business to the next level. With the advent of new technologies, the lottery business has been evolving rapidly with the launch of many innovative services.

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