An Interactive Event Guide
On the occasion of Art Basel 2019, a European luxury skin care brand launched a mobile app to explore the artistry behind The Science of Light. The interactive audio guide accompanies guests as they explore the Collectors Lounge at Art Basel in Hong Kong. By utilizing Cherrypicks’ Starbeacon™ and its location intelligence technology, visitors are provided with information about the art pieces, the artist and luxurious skin care products as they approach them. An in-app “Light Camera” allows users to experience the Power of Light and take augmented reality (AR) pictures with an illuminating effect at the exhibit.
- Date 2019-03-27
- Tags Events & O2O, Mobile App