An Interactive Event Guide
On the occasion of Art Basel 2019, a European luxury skin care brand launched a mobile app to explore the artistry behind The Science of Light.
- The interactive audio guide accompanies guests as they explore the Collectors Lounge at Art Basel in Hong Kong.
- By utilizing Cherrypicks’ Starbeacon™ and its location intelligence technology, visitors are provided with information about the art pieces, the artist and luxurious skin care products as they approach them.
- An in-app “Light Camera” allows users to experience the Power of Light and take augmented reality (AR) pictures with an illuminating effect at the exhibit.
- Date 2019-03-27
- Tags Events & O2O, Mobile App