Cornetto《这一刻，爱吧2013》– Customer engagement & viral marketing
The event made use of the first T-LCD fridge in China. Audience could experience vivid video content on the fridge door while seeing real ice-cream products showcased behind the fridge glass. Using mobiles audience could interact with the image of Taiwanese star Ko Chen Tung (柯震東) displayed on top. The T-LCD fridge would finally send users a coupon for redemption.
Client: Unilever’s Cornetto
- Date 2013-05-16
- Tags Others, Retail & Loyalty, Sonic, Transparent-LCD