DFS: AR Campaigns for Global Deployment

By installing Cherrypicks’ Starbeacon™ at DFS locations in Hong Kong, Sydney and Hawaii, shoppers were treated to an AR treasure hunt game to complete their stamp cards and win attractive prizes. Shoppers were able to locate the lucky avatars on their maps, and Starbeacon™ will prompt an alert when the shoppers are in the proximity to collect the coupon. Once the stamp cards have been completed, shoppers can collect their prize. The campaign has been localized for shoppers to use their preferred language to play the mini games.

  • Client DFS Group
  • Date 2017-12-01
  • Tags Augmented Reality, Location Intelligence, Mobile App, Retail & Loyalty