DFS: AR Campaigns for Global Deployment

By installing Cherrypicks’ Starbeacon™ at DFS locations in Hong Kong, Sydney and Hawaii, shoppers were treated to an AR treasure hunt game to complete their stamp cards and win attractive prizes.


  • AR treasure hunt – Locate the lucky avatars on their maps, and Starbeacon™ will prompt an alert when the shoppers are in the proximity to collect the coupon.
  • Once the stamp cards have been completed, shoppers can collect their prize.
  • The campaign has been localized for shoppers to use their preferred language to play the mini games.



  • Client DFS Group
  • Date 2017-12-01
  • Tags Augmented Reality, Location Intelligence, Mobile App, Retail & Loyalty