[Hong Kong] Donald Chan, cherrypicks’ SVP, Business Development, shared his thoughts on the evolution of business models since the emergence of e-commerce at the “ACCA Hong Kong CFO Summit 2016” themed event “Brick-or-Click- The Digital Economy”, The panel discussed the effect e-commerce has on retailers and wholesalers as well as the implications on business risk, system security, big data, CRM and the O2O business model. The panel also examined the omni channel as a marketing tool and how to use the omni channel to drive business success.
Attendees were also treated with an exclusive iButterfly release event. Guests were encouraged to download cherrypicks’ iButterfly app to search and capture virtual butterflies to redeem a special prize. Lucky users that were able to capture the limited edition red butterfly were able to redeem a folding Bluetooth keyboard.