[Hong Kong] iButterfly represented Hong Kong in the Art Tech section to join the Hong Kong: Constant Change at the Milan Design Week 2014 (8 to 13 April) in Milan, Italy. Displaying the aesthetics and technology sides of iButterfly to the world, iButterfly was one of the several selected representatives to represent the constant flux of Hong Kong and global. Responding to the theme of the exhibition, the design of iButterfly completely reflects the constant change in Hong Kong: crafting sensuous experiences that are complete only with the interaction of the audience.
Artfully combines entertainment and a range of shopping information, iButterfly brings users a brand new experience in mobile apps and coupon entertainment. Users receive location-based coupons by catching 3D virtual butterflies with a flick of phone, and various versions of butterflies have been developed as collectibles. The entertainment value softly attracts users and provides a friendly experience of technology.