2025-09-22
Cherrypicks and MTR Corporation Shine at the Marketing-Interactive MobEx Awards 2025!
We are thrilled to share that two of our collaborative projects with MTR Corporation, MTR Mobile 3.0 and the MTR Ā· Care App 2.0, have achieved outstanding recognition at the Marketing-Interactive MobEx Awards 2025! These achievements celebrate our shared commitment to redefining the future of smart mobility and inclusive transportation.
š MTR Mobile 3.0
MTR Mobile 3.0 has been honored with 9 awards, showcasing its revolutionary impact on daily commutes with features like AI-powered personalization, digital smart ticketing, and gamified loyalty programs, creating a seamless and engaging user experience on transports and everyday lifestyle needs.
ā¢ š„ Gold: Best Launch / Relaunch
ā¢ š„ Gold: Best Use of Mobile Customer Engagement
ā¢ š„ Silver: Best Use of Personalisation
ā¢ š„ Silver: Best Mobile Growth Strategy
ā¢ š„ Silver: Best Campaign ā B2C
ā¢ š„ Silver: Lifestyle & Entertainment Campaign
ā¢ š„ Silver: Most Engaging Mobile Campaign
ā¢ š„ Bronze: Best Use of Interactive Media / AR & VR
ā¢ š„ Bronze: Best User Experience
š MTR Ā· Care App 2.0
MTR Ā· Care App 2.0, designed to empower elderly passengers and individuals with special needs through features like wheelchair ramp booking, voice-guided navigation, and in-station assistance, has been recognized with 2 major awards:
ā¢ š„ Gold: Best Use of Geofencing
ā¢ š„ Bronze: Best Use of Mobile for Social Impact
These awards highlight our dedication to leveraging technology to improve lives and set new standards in smart transportation and inclusive mobility. We are honored to partner with MTR Corporation to bring these innovative solutions to life. A heartfelt thank you to our teams, partners, and supporters for making these successes possible. Together, we are building a brighter, more inclusive future for all. Stay tuned as we continue to create transformative digital experiences!