2026-09-11

Cherrypicks at DELF 2026 — Redefining Marketing with Agentic AI

At the recent #DELF2026 event organised by Cyberport, our Vice President Terence Wong joined a panel of industry leaders to discuss “Agencies of Agents — Redefining Marketing & Advertising in the Agentic AI Era”, under the IAB Hong Kong AI & Tech Committee.

Here are some of the key insights Terence shared:

🤖 Agents as the new workforce

Autonomous AI agents are actively reshaping how brands engage, analyse, and influence audiences at scale — working alongside human teams.

🎯 Hyper-personalisation without the overhead

AI-driven agents deliver tailored campaigns and automate complex workflows — scaling personalisation without scaling cost.

⚖️ Opportunity meets responsibility

As the industry embraces intelligent intermediaries, the real competitive advantage lies in balancing automation with trust, transparency, and brand safety.

At Cherrypicks, this isn’t just a discussion topic — it’s what we build every day. 🚀 Thank you to Cyberport Hong Kong, IAB Hong Kong, and the fellow panellists for a great afternoon of ideas. 🙌