2025-10-28

Cherrypicks at IAB HK C25: AI in Action!

Cherrypicks had an incredible experience at the IAB Hong Kong C25 Conference, where innovation and AI took center stage! A heartfelt thank you to everyone who visited our booth, engaged with us, and shared valuable insights during this inspiring event. It was an honor to connect with industry leaders and explore how AI is driving transformation across industries.

A key highlight was our Vice President, Terence Wong, delivering his talk during the “AI Catalysts” session, “AI Agent in Action: Creating Value in the Loyalty World.” an exciting sharing of how AI is unlocking new potential of data and hyper-personalisation, value-driven customer experiences.

Additionally, our CEO, Kenny Chien, served as a judge for the Agentic AI Challenge final round presentations, it was great to witness the real applications of AI in different aspects of marketing and advertising. Congratulation to all finalists and looking forward to embrace more AI applications in the industries.

We’re proud to have been part of such an impactful event. Thank you to IAB Hong Kong for providing this dynamic platform for innovation and collaboration. Together, let’s continue shaping the future of marketing with AI! 🚀