2026-09-14

Cherrypicks Drives AI Playbook to Enhance Marketers’ Performance

How can marketers use AI — powerfully and responsibly? The IAB HK AI Marketing Playbook event brought together AI and Tech Committee members, including Meta, WPP, Havas, Appier, and Omnicom — delivering practical, cutting-edge insights from GEO & AI Search to Agentic AI Media Buying across Eastern and Western tech ecosystems. Our Vice President, Terence Wong, shared Cherrypicks’ perspective on Responsible AI — the principle that guides every AI solution we build.

Terence shared key insights on how marketers can embrace AI responsibly. AI can move fast, but without transparency and ethical guardrails, speed becomes a risk. It starts with building governance in from day one — not bolting it on as an afterthought. And above all, keeping humans not only in the loop, but driving the loop where it matters most. Because the most effective AI marketing isn’t fully autonomous — it’s Human + AI, not Human vs AI.

We’re committed to bringing our experience in building enterprise AI solutions to help the marketing community work smarter, faster, and more responsibly. 🚀 Thank you to Meta for hosting and IAB Hong Kong for a full-house afternoon. 🙌