2025-07-25

Cherrypicks Visits Xiaohongshu’s New Hong Kong Office

Last week, our Vice President, Terence Wong, and Cherrypicks team members visited Xiaohongshu’s first overseas office in Hong Kong. Congratulations to Xiaohongshu on this exciting milestone! 🎉

The visit was an inspiring experience, allowing us to explore Xiaohongshu’s innovative workspace and gain insights into their unique “seeding” culture. By leveraging authentic recommendations and user-generated content, Xiaohongshu has built a trusted community that drives engagement and creates meaningful connections. The Hong Kong team also shared their latest strategies and vision for the platform’s future, sparking ideas for impactful digital marketing campaigns. 🚀

As Xiaohongshu continues to grow as a global leader in lifestyle and social commerce, we’re thrilled to witness their innovation and look forward to more opportunities to collaborate. A heartfelt thank you to the Xiaohongshu team for their warm hospitality and valuable insights, and to the IAB Hong Kong Content Marketing Committee for organizing such an insightful event! 🌟