[Hong Kong] In traditional sales and marketing practice, retailers have to spend big money on doing researches on customers’ favourites. If retailers, however, have the right tools and approaches to make the most of the latest technology, collecting big data from customers and analysing the data seems not to be rocket science.
Smart Pick, one of Cherrypicks Alpha’s latest innovations, adopts the latest application of iBeacon to create motion-detective sensors to be embedded in different kinds of products, ranging from sneakers to cosmetics. The sensors are connected to merchants’ iPad/tablet deviceor TV in stores, displaying details of the products when the products are picked up by customers.
Since the content shown on the iPad/tablet device or TV is customised, merchants not only can display the features of the selected promotional or featuring products, they can also expand the use of the technology to cross-sell other products or provide various kinds of interesting games and offers, aiming to increase sales and get customers to be engaged with the products.
In traditional sales practice in the retail industry for many years, merchants are unable to know the flavours of their customers and make marketing strategies to cope with the situation accordingly. Smart Pick, however, enables merchants to collect big data from the sensors since they are embedded in the products and connected to the merchants’ dashboard. The technology can track real-time picking-up records on the most popular products for understanding what their customers like most.