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  • About Cherrypicks
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      • Enterprise Blockchain Launch NFTs, Smart Contracts and decentralize your business applications
      • PropTech Streamline your smart home needs through bespoke multi-property residential solutions to eliminate paperwork and increase efficiency
      • FinTech Develop the most innovative and user friendly client facing solutions up to code with the latest security and legal compliance standards
      • HealthTech Upgrade patient care services and staff collaboration efforts with a complex balance of seamless UI/UX and security measures
      • SaaS solutions
      • An all-in-one mobile loyalty and marketing solution for retail merchants

      • An AR enabling platform, including GeoAR, VisAR and GamAR, to light up your brand

      • A brand-new e-learning concept for education in the new normal

      • Location services
      • A full end-to-end Micro Location Intelligence SaaS product, enabling real-time navigation, geofenced marketing and location data services

      • A smarter healthcare solution utilizing micro-vibration pattern recognition

  • Products
      • Enterprise Blockchain Launch NFTs, Smart Contracts and decentralize your business applications.
      • PropTech Streamline your smart home needs through bespoke multi-property residential solutions to eliminate paperwork and increase efficiency
      • FinTech Develop the most innovative and user friendly client facing solutions up to code with the latest security and legal compliance standards.
      • HealthTech Upgrade patient care services and staff collaboration efforts with a complex balance of seamless UI/UX and security measures.
      • SaaS Solutions
      • All-in-one mobile loyalty and marketing solution for retail merchants.

      • AR products, including GeoAR, VisAR and Gam AR, to light up your brand

      • A hybrid-learning solutions provider for new normal education.

      • Location Services
      • Real-time navigation, geofence marketing and location data services.

      • Smarter healthcare solutions utilizing micro-vibration pattern recognition

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Oct 03

Smart Pick: Collecting big data while customers picking up products

  • October 3, 2014
  • Our Products

[Hong Kong] In traditional sales and marketing practice, retailers have to spend big money on doing researches on customers’ favourites. If retailers, however, have the right tools and approaches to make the most of the latest technology, collecting big data from customers and analysing the data seems not to be rocket science.

Smart Pick, one of Cherrypicks Alpha’s latest innovations, adopts the latest application of iBeacon to create motion-detective sensors to be embedded in different kinds of products, ranging from sneakers to cosmetics. The sensors are connected to merchants’ iPad/tablet deviceor TV in stores, displaying details of the products when the products are picked up by customers.

Since the content shown on the iPad/tablet device or TV is customised, merchants not only can display the features of the selected promotional or featuring products, they can also expand the use of the technology to cross-sell other products or provide various kinds of interesting games and offers, aiming to increase sales and get customers to be engaged with the products.

In traditional sales practice in the retail industry for many years, merchants are unable to know the flavours of their customers and make marketing strategies to cope with the situation accordingly. Smart Pick, however, enables merchants to collect big data from the sensors since they are embedded in the products and connected to the merchants’ dashboard. The technology can track real-time picking-up records on the most popular products for understanding what their customers like most.

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