2019-03-27

An Interactive Event Guide

On the occasion of Art Basel 2019, a European luxury skin care brand launched a mobile app to explore the artistry behind The Science of Light.

Features:

The interactive audio guide accompanies guests as they explore the Collectors Lounge at Art Basel in Hong Kong.

By utilizing Cherrypicks’ Starbeacon™ and its location intelligence technology, visitors are provided with information about the art pieces, the artist and luxurious skin care products as they approach them.

An in-app “Light Camera” allows users to experience the Power of Light and take augmented reality (AR) pictures with an illuminating effect at the exhibit.