Jaarbeurs Live utilizes Zeelo for indoor navigation, crowd density monitoring and ConfEx features

Jaarbeurs Live, the official app of Jaarbeurs Event & Exhibition Centre in Utrecht, the Netherlands, utilizes Zeelo’s real-time indoor navigation, crowd density monitoring and ConfEx features to provide wayfinding, event ticketing, event information, and catering options at the venue. Users can explore and navigate the entire venue, with a total area of 100,000m2 spread over 11 halls, with real-time indoor navigation up to 1-3m in accuracy enabled by a patented geomagnetic-hybrid technology throughout the area. With the precision of micro-location intelligence, real-time indoor navigation and geofenced marketing is made possible to enable a brand new experience for Jaarbeurs visitors, while at the same time open new opportunities for different event owners and exhibitors.


  • Micro-location intelligence
  • Geomagnetic-hybrid technology led real-time indoor navigation
  • Event ticketing
  • Event and upcoming events information
  • Catering information
  • Geofenced Marketing
  • Parking space reservations
  • Client Jaarbeurs Event & Exhibition Centre
  • Date 2021-10-26
  • Tags Events & O2O, Location Intelligence, Mobile App