[Hong Kong] Watsons collaborated with MoooFit to organise the 10K Free Run Campaign, aiming to motivate runners to run 10K anywhere, anytime. The campaign was held in two rounds: Phase 1 of the campaign held on 15 December 2015 would reward the first 10 participants who had burnt 10,000 calories and Phase 2 of the campaign held during the Standard Chartered Marathon (17 January 2016) would reward the first 10 participants who had burnt 500 calories with attractive prizes.
Knowing that the high demand of participation in the Standard Chartered Marathon, this campaign was created for all to enjoy the challenge and fun of the Marathon, even if they could not register a place at the official event. Users were able to join the campaign anytime and anywhere of their choice.
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